You’re stuck owning a few TV stations in the “new media landscape”, your old investment buddies left you off the weekend party list, and your name rhymes with ‘Jasper’. What do you do when you receive new TV audience data collected through the new PPMs and it shows numbers are significantly higher than last week’s system? It’s a big opportunity that you can’t miss out on
Filed under ideas, this week's blog by Jeff Wills
You know all those popular web things like College Humour, Tila Tequila, Heavy, Perez Hilton, and so on? Do you think when they talk about their achievements, they ever mention making it onto TV as a key point of success?
Filed under ideas, this week's blog by Jeff Wills
I think I feel a call to my MP, Bev Oda coming on. The CBC (or the federal government) needs to make a choice. Either allow paid commercials on both TV AND radio or eliminate them totally across all their platforms – all or nothing
Filed under ideas, this week's blog by Jeff Wills
I think with this comment I’ve covered all I want to hit on in this article (http://tinyurl.com/ab3ug3) which is how shotty the case studies are that get used to promote social media. If I used this quality of info for anything, I’d get hammered
Filed under ideas, this week's blog by Jeff Wills
I’m skipping to the second paragraph of http://tinyurl.com/ab3ug3. If you’re just joining the ‘back at it’ series now, I’ve been picking off pieces in this article about social media that need to be discussed – minus the brainwashing
Filed under ideas, this week's blog by Jeff Wills