If we’re going to have a blog based site, I better do a half decent job of blogging.  Lots of excuses but I can do better – all it took was a couple of comments from fans and following Mashable on Twitter to fire me up again.  So this won’t be a blog machine because I do have a real job, but hopefully we can get back to adding to the discussion about media in a valuable way.  I want to warm up by responding to this article I saw through Mashable this week - http://tinyurl.com/ab3ug3

More on Back at it – WTF?

The last time we wrote something related to Personal People Meters (PPMs), BBM called to slap my hand for hammering them for introducing something so quickly that would have unknown effect on the radio business.  

To BBM:  You might as well stop reading now and call me at the office (416-586-5420 x323) – we’re already bent over in anticipation of what the Montreal radio stations are going to do to us 

More on Montreal Radio PPMs – WTF?

I can’t believe we haven’t had a Quebec related WTF? post prior to this but I’m sure this one will start a streak.  Think about this:  would you push your child to smoke cigarettes so they don’t get into anything harder?  They might in Quebec 

More on English Billboards in Quebec – WTF?

I must have missed the memo. I received my Feb 18^th copy of Time magazine this week and started my normal page flipping from the back of the book and couldn't get past the inside cover - there was a cigarette ad there

More on Smokin' ads - WTF?

The fall radio survey came out this week – now known as “S4�.  Outside of Halifax and what looks like the “JACK� format sliding in its most successful markets (Calgary & Vancouver), there isn’t a whole lot to impact advertisers for the next few months.  Except for 680 News who in typical “book, schmook� attitude are increasing their rates for 2007
 
How long do you have to be nice?  When something stupid keeps going on don’t you have to eventually ask WTF?

More on Triple Dipping at 680 News - WTF?