In the old days, radio would have been considered “mobile media�, but now mobile media is the hot topic in marketing – maybe even hotter than “viral�. While it’s being discussed as a big opportunity among marketers, at this stage it’s just another fragmentation in some consumers’ days and the challenge is how to use it to communicate messages

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We think this song that's been in heavy rotation on Sirius for the past few months is more fun than the playoffs have been - especially for Leafs fans (who actually have their own monkey)

Nobody we've talked to has heard this which is just another indication of why you need a satellite radio

MTV’s got this neat thing going with holiday Mondays.  They take one of their top shows and turn it into a marathon session.  They did it at Easter and did it again this past Monday with Laguna Beach.  And as it turns out, four times not much does turn into something

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It’s Idol week. Which in Canada means the wrap-up of American Idol tomorrow followed by the kick-off of a new Canadian Idol season next week (season 4). It’ll be the big news of the week and a top water cooler subject everywhere. And even anti-fans won’t miss their chance to vent about how uncool the show is and how lame the performances are in their glorified karaoke format

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You’re going to get a glimpse at a moment at Wills & Co.  This week the CRTC is holding one of its epic hearings for anyone who wants to gripe about radio.  There’s nothing new that we’ve heard out of Ottawa so far

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