There were probably a few other newsworthy media happenings last week, but there were a couple on Friday that are worthy of a comment
  
The first is something that we’re getting used to in Toronto radio – the recycling of radio shows.  Tomorrow, the MIX will announce their replacement for the Humble Howard morning show – Mad Dog & Billie
  

More on Big Finish to a Boring Week

Yeah – we’re referring to CBC’s controversial American reality show that aired for the first time last night.  We could also be referring to the one and only week that ABC will keep it on the air in the US, or the one-point-eight rating it did in Toronto, or the one and last time George Strombo will be part of an American program.  It also refers to the one and only post I’ll burn on the show

 

More on The One

A local group called the Toronto Public Space Committee is organizing an event this weekend called “Art Attack� when they will reclaim the streets from advertisers.  They get together at the cool Gladstone Hotel, do up some drawings on big paper then the party hits the streets as they go out with their art and tape it up over ads on transit shelters, garbage cans, streetads and whatever else they can reach.  But why does plastering over ads with what one group considers art make the streetscape better?

 

More on Art Vs Ads

Wow - it was such a slow week that we pulled the World Cup Soccer Finals numbers just so we had something to talk about today. Instead we have a chance to put in our 2 cents on what is likely the biggest media buy-out in Canadian history - both in terms of size and how it will impact the landscape in the next twelve months

More on BGM's Big Buy - Convergence Again or a Year of Shake-up

With the way product placement is managed these days (we've got a post on that for another day) and when the show you want is produced in the US and broadcast across North America you have to go virtual. Starting tonight on Rock Star: Supernova, you'll be able to check out what we did for Virgin Mobile. You can't miss it in the show, but here's a sample

(Click on the PLAY button)

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