We all see new media ideas everyday.  They’re always new and exciting and perfect for our clients.  But we started to get a little peed off seeing the same things over and over, so we took matters into our own hands and came up with a concept that no one has seen before – PEEDIA!

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We talk about mobile media quite a bit - as do lots of other marketing types.  It's one of the hotter media topics at the moment.  And for us, working on the Virgin Mobile business forces us to watch the medium closely and gives us better exposure to some of the goings on 
 
So I've already given away my main thought on mobile media, but I don't dislike like it.  The point of this post is just to discuss how screwed up it is in Canada at the moment
 
Here are five issues currently holding up mobile media:

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Yikes - how telling is it when Ben Mulroney doesn't know how to segue out of an Idol advertiser feature?  Especially when it's the closest to genuine he gets in the whole show.  I left last week alone with the Miracle Whip feature, but when Kraft outdid themself for a second week last night with KD, I had to ask WTF?
 
 

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I’ll start off with the good here – at least the Star is trying something new.  Today they launched a downloadable afternoon paper – download StarPM at www.thestar.com.  The only problem is that it’s not 1999 anymore and that’s about the level of sophistication of StarPM.  And if this doesn’t show just how out-of date daily newspapers are, I don’t know what does
  
 

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