October 24, 2008
New Media Myth #1 - PVRs Are Killing TV Ads
Not long ago I was talking to a friend who has a client that wished they could move all their TV money into online. Their main reasoning was that no one sees commercials because everyone has a PVR. Moving all his TV dollars to online to TV would just be stupid, but the point I want to deal with here is that PVRs are not yet a big threat to TV as an effective advertising medium
Filed under ideas, this week's blog by Jeff Wills