April 2009

April 28, 2009

CBC – All or Nothing

I think I feel a call to my MP, Bev Oda coming on.  The CBC (or the federal government) needs to make a choice.  Either allow paid commercials on both TV AND radio or eliminate them totally across all their platforms – all or nothing 

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Filed under ideas, this week's blog by Jeff Wills

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April 20, 2009

Back at it #4 – Get Some Better Case Studies

I think with this comment I’ve covered all I want to hit on in this article (http://tinyurl.com/ab3ug3) which is how shotty the case studies are that get used to promote social media.  If I used this quality of info for anything, I’d get hammered

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Filed under ideas, this week's blog by Jeff Wills

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April 15, 2009

Back at it #3 – Inexpensive “Earned Media”

I’m skipping to the second paragraph of http://tinyurl.com/ab3ug3.  If you’re just joining the ‘back at it’ series now, I’ve been picking off pieces in this article about social media that need to be discussed – minus the brainwashing

 

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Filed under ideas, this week's blog by Jeff Wills

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April 13, 2009

Back at it #2 – Socially “Authentic”

Working my way backwards through this article (http://tinyurl.com/ab3ug3), I want to address the comments in the second and third last paragraphs.  In many ways, this has to be a top 3 topic with social media and probably one of the toughest for marketers to get – how to “engage with social media in an authentic way”

 

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Filed under ideas, this week's blog by Jeff Wills

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April 10, 2009

Back at it – WTF?

If we’re going to have a blog based site, I better do a half decent job of blogging.  Lots of excuses but I can do better – all it took was a couple of comments from fans and following Mashable on Twitter to fire me up again.  So this won’t be a blog machine because I do have a real job, but hopefully we can get back to adding to the discussion about media in a valuable way.  I want to warm up by responding to this article I saw through Mashable this week - http://tinyurl.com/ab3ug3

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Filed under this week's blog, what the frig? by Jeff Wills

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