About Us

We are message disseminators

We'll do whatever it takes to communicate a message in its most effective form

It's only partly about the media world — media is simply tactics. It's mostly about the client's world and talking to potential consumers with a meaningful message. And our job is to get those messages out there

If we were like most other media agencies you would expect us to say something like (take your pick):

a. "We are the BIGGEST"
b. "We have proprietary media tools"
c. "Our client list consists of…"
d. "We develop integrated media ideas"
e. "Our media rates are unmatched"

We know — we've been there and said that

Truthfully, these statements are just attempts by the media department geeks to get a glimmer of the attention that the creatives do. At the end of the day, they commoditize media and degrade tactics to basic numbers and units that should instead be exciting and powerful

That's why we don't like being grouped with other media people and why we don't want to be labeled as a media planning and buying shop

So how do we pull this hocus pocus off, you ask. By staying in the faces of our clients and agency partners and working our butts off to ensure media's role is optimized wherever possible from the start to the end of the communications process

And we don't stop once we've figured out what to do — that's just when our control freak nature comes out. No one wants their creative slapped anywhere so we closely handle every executional detail to do what we said we would do. And being hands-on and tight with great media suppliers helps us when it comes to solving the next campaign

Sound like a load of crap? Then you have no idea what you're missing out on

If you're still pondering about what you just read, congratulations, you might be catching on