Working my way backwards through this article (http://tinyurl.com/ab3ug3), I want to address the comments in the second and third last paragraphs. In many ways, this has to be a top 3 topic with social media and probably one of the toughest for marketers to get – how to “engage with social media in an authentic way”
Filed under ideas, this week's blog by Jeff Wills
If we’re going to have a blog based site, I better do a half decent job of blogging. Lots of excuses but I can do better – all it took was a couple of comments from fans and following Mashable on Twitter to fire me up again. So this won’t be a blog machine because I do have a real job, but hopefully we can get back to adding to the discussion about media in a valuable way. I want to warm up by responding to this article I saw through Mashable this week - http://tinyurl.com/ab3ug3
Filed under this week's blog, what the frig? by Jeff Wills
The last time we wrote something related to Personal People Meters (PPMs), BBM called to slap my hand for hammering them for introducing something so quickly that would have unknown effect on the radio business.
To BBM: You might as well stop reading now and call me at the office (416-586-5420 x323) – we’re already bent over in anticipation of what the Montreal radio stations are going to do to us
Filed under this week's blog, what the frig? by Jeff Wills
I can’t believe we haven’t had a Quebec related WTF? post prior to this but I’m sure this one will start a streak. Think about this: would you push your child to smoke cigarettes so they don’t get into anything harder? They might in Quebec
Filed under this week's blog, what the frig? by Jeff Wills
Filed under ideas, this week's blog by Jeff Wills